Amadeus Outlines Responsible AI Use for Travel Industry

Amadeus IT Group has outlined its approach to scaling artificial intelligence (AI) with integrity and trust, particularly concerning advanced Agentic AI models. Jackson Pek, Chief Corporate & Legal Affairs Officer at Amadeus, detailed the company's strategy for navigating the opportunities and risks associated with this evolving technology.

Pek highlighted that Agentic AI, which can autonomously plan and execute multi-step tasks, introduces new challenges. These include potential biases, data privacy risks, error propagation, and increased governance complexities. He stressed that accuracy, security, and resilience are paramount in the highly regulated travel industry, demanding careful consideration for AI deployment.

Amadeus leverages its position as a neutral execution layer for travel, built on decades of trusted system operations, deep industry integration, and global scale. The company's established role as a system of record and its extensive network enable it to power innovation and augment its platform through AI.

The company commits to responsible AI adoption, underpinned by strong governance, a clear strategy, and ethical principles. Amadeus aims to ensure that its AI initiatives not only drive innovation but also maintain the trust and safety of its customers and the broader travel ecosystem.