Amadeus: Technology Accelerates Digital Transformation in Airline Industry
Amadeus reports an acceleration in the digital transformation of the airline industry. New technologies are enabling modern airline retailing and meeting evolving traveler expectations.
Amadeus IT Group announced that the digital transformation within the airline industry is accelerating. Technology leaders, in collaboration with their airline customers, are developing solutions to realize ambitions for modern airline retailing and meet changing traveler expectations.
Today's travelers expect seamless, personalized, and intuitive interactions throughout their journey, from booking to boarding and beyond. This necessitates a new mindset and transformational technology to build, retail, and deliver outstanding travel experiences. Airlines are looking to impress travelers with hyper-personalized and seamless experiences, redefining every touchpoint and process.
A McKinsey & Company study estimates the value of modern airline retailing at $45 billion by 2030. New cloud-native offerings are playing a vital role, with technology providers creating flexible, open, and modular solutions that allow airlines to differentiate themselves and streamline operations.
Challenges to this transformation include legacy technology systems not built for digital scale, uneven adoption of industry standards like NDC and ONE Order, the need for upskilling, and a fragmented distribution landscape. Amadeus notes progress, including the first live airline native orders aligned with IATA ONE Order directives.