Amazon integrates cloud gaming service Luna into Prime Video
Amazon has integrated its cloud gaming service Luna directly into Prime Video. A new Games tab on Fire TV devices allows users to play titles like Fallout 4 without leaving the streaming interface.
Amazon is integrating its cloud gaming service Luna directly into its Prime Video streaming platform, making games accessible within the existing user interface.
A new 'Games' tab has appeared on Fire TV devices in the US and UK, allowing users to play titles such as Fallout 4 and EA Sports FC 26 directly through Prime Video. This eliminates the need for separate app downloads or installations.
The move is part of a broader strategy to target a more casual audience already subscribed to Prime Video for TV shows and movies, shifting focus away from competing solely with dedicated gaming platforms.
Amazon's gaming divisions, including Prime Gaming, Amazon Game Studios, and Luna, have been consolidated to facilitate this unified approach. While Luna was already included with Prime, its direct integration into Prime Video aims to increase engagement with its gaming offerings.