Americans View Frozen Treats as Cheaper Alternative to Dining Out Desserts

Americans increasingly view ice cream and frozen novelties as an easy, affordable pleasure, according to new research from the National Frozen & Refrigerated Foods Association (NFRA). Nearly three-quarters of adults report that having frozen treats at home provides a convenient dessert option that feels more economical than dining out.

The survey found that 72% of Americans agree a frozen treat can be a satisfying snack, not just an after-dinner dessert. NFRA President and CEO Tricia Greyshock stated that frozen treats offer consumers an easy way to create a small moment of enjoyment at home, often purchased without a specific craving or occasion in mind.

While hot weather and summer cravings remain the top drivers for purchasing frozen treats, cited by 43% of adults, everyday needs play a significant role. 35% buy them as an easy at-home dessert, 31% are motivated by sales or coupons, and 29% purchase them because someone in the household asks. This indicates frozen treats are becoming part of household routines year-round.

Consumers also prioritize portion size and ease of serving. Seven in 10 consumers say they would rather enjoy a smaller portion of a frozen treat they truly love than a larger portion of something they enjoy less. Two-thirds are more likely to keep frozen treats at home when they come in formats that are easy to serve or share, such as mini cones or snack-sized bars.

Findings also revealed consumer interest in seasonal flavors and new formats. 64% would be likely to try a limited-time summer or seasonal flavor, and 63% expressed interest in new formats like bites, cones, and sandwiches. These options offer consumers more ways to match a frozen treat to the moment, complementing traditional favorites.