Amway Introduces Tool for Product Traceability
Amway has launched the Amway Tracing Tool, offering consumers enhanced transparency into the manufacturing of its Nutrilite™ and Artistry™ products.
Amway has introduced its new Amway Tracing Tool, designed to provide consumers with in-depth insights into specific products. The tool allows users to trace the origin, ingredients, and manufacturing processes for products within the Nutrilite™ and Artistry™ brands.
The tool offers detailed information about a product's journey from seed to finished good, including data on raw materials, scientific concepts, manufacturing, and packaging. It also incorporates details on product sustainability considerations and displays production locations on a map. Users can access features such as live streams from farms, photos, and videos.
Amway developed the tool in collaboration with Product DNA, utilizing their Respect Code platform. This third-party validated system ensures the authenticity of the information and provides consumers with a reliable view of the product's supply chain.
The company states this initiative responds to growing consumer demand for transparency, with the information accessible via mobile devices and computers to offer greater assurance about product quality and origin.