Amway Ranked World's Largest Direct Selling Company
Amway has once again been recognized as the world's largest direct selling company based on 2025 revenue. This marks the 14th consecutive year the company has achieved this position.

Amway has been named the world's largest direct selling company based on its 2025 revenue. This recognition, awarded by Direct Selling News (DSN) on its Global 100 list, marks the 14th consecutive year Amway has held the top position.
The DSN Global 100 list highlights companies exceeding $100 million in revenue for 2025. The ranking aims to showcase the economic impact of the direct selling channel on individuals and communities.
Amway's sustained leadership reflects its significant global presence and established business model. Recent activities, including the launch of a probiotic product in South Korea and a sponsorship with Major League Pickleball, indicate continued strategic development and market engagement.
This consistent ranking by DSN underscores Amway's ability to adapt and thrive in the competitive direct selling landscape, reaffirming the sector's significant contribution to the global economy.