Amway Refreshes Mobile App for Business Owners

Amway has launched an updated mobile application, known by various regional names including Digital Toolbox, Resource Center, Amway Central, and Amway Mobile. The core function of this application is to provide Amway Business Owners (ABOs) with a centralized hub for all the digital tools and publications necessary to manage their operations.

The updated app allows ABOs to more effectively showcase Amway products and business opportunities through access to demonstration videos, electronic brochures, and catalogs. The development of these newer versions was accelerated by a collaborative approach involving multiple markets, where different teams worked on shared components, significantly reducing development time and improving efficiency.

This new framework has been deployed across 52 markets, enabling each region to populate the app with country-specific content tailored to support their ABOs. Amway reports positive reception, with the app achieving an average rating of 4.6 out of 5 stars in Latin America. The design aims to streamline access to information for both new and experienced business owners.

The full global rollout, excluding China and North America, was slated for completion by the end of 2018, with the latter regions expected to receive their updates in early 2019. Amway stated the varied regional branding and design elements are intended to align with local market needs and cultural preferences.