Amway Releases Third Edition of Nutrilite Brand History

Amway has released an expanded third edition of its book, "The Nutrilite Story: Past, Present, Future With a Dream, Anything Is Possible." Authored by Sam Rehnborg, son of founder Carl Rehnborg, the book delves into the history of the Nutrilite brand, recognized as one of North America's earliest multivitamin and multimineral supplement producers.

The publication chronicles Carl Rehnborg's life journey, from overcoming early challenges to establishing a company focused on bringing natural balance to human nutrition. It details Nutrilite's development from an entrepreneurial venture, utilizing a then-innovative marketing approach, into a global brand.

Sam Rehnborg, who has been deeply involved with the company for decades, shares personal perspectives and his father's enduring vision. The book covers the Nutrilite brand's history from the 1930s to the present, including narratives on product development, scientific research, and the company's worldwide expansion.

The latest edition aims to provide readers with a deeper understanding of the Nutrilite philosophy, which integrates nature's best with scientific advancements. Sam Rehnborg emphasizes the role of natural cultivation and high-quality supplements in promoting overall well-being, while also exploring future prospects in the nutritional science field.