Amway Reports $7.3 Billion in Sales for 2025

Direct selling company Amway announced on March 31, 2026, that its global sales reached $7.3 billion USD for the year ending December 31, 2025. The company stated that the year was marked by targeted growth in established and emerging markets, significant product innovations, and a strong global network of Amway Business Owners (ABOs).

In 2025, Amway focused on leveraging its long-standing strengths and pursuing new growth opportunities. President and CEO Michael Nelson noted that these "intentional efforts" position the company for strong and sustainable performance. While overall sales were slightly lower than the previous year, many markets and product launches exceeded forecasts, creating positive momentum heading into 2026.

The company highlighted its business opportunity as a low-risk path to entrepreneurship, supported by tools and education. Amway reported that over one million people globally chose the company in 2025 to build businesses and relationships, addressing a growing need for social connection amid concerns about loneliness.

In the health and wellness sector, Amway launched several new products during 2025. These included Nutrilite™ AmCell, its first product focused on cellular health; the Artistry LongXevity™ skincare line; and a new eSpring™ water purification system. The nutrition category represents 64% of Amway's product portfolio, with Nutrilite being the world's number one selling vitamin and supplement brand. The beauty category saw 8% global growth in 2025.

Amway anticipates 2026 with a positive outlook, driven by the reception of its latest products, its expertise in botanical science, and a robust community of Amway Business Owners. The company believes it is well-positioned to capitalize on future opportunities and meet societal needs.