Amway study explored gene expression for plant maturity determination
In 2005, Amway published research on using human gene expression to determine the horticultural maturity of Echinacea purpurea, a bioactive plant.

Amway released a scientific publication in September 2005 detailing research into the use of human gene expression as a tool to determine horticultural maturity in the bioactive plant Echinacea purpurea. The study aimed to advance methods for identifying the optimal harvest time for plants used in health and wellness products.
The research focused on Echinacea purpurea, commonly utilized for its perceived health benefits. The objective was to establish reliable indicators for harvest timing that would maximize the plant's potential and efficacy. Rather than relying solely on traditional visual or chemical assessments, Amway's investigation delved into molecular-level analysis.
The study's findings suggested that analyzing human gene expression could offer novel insights into plant maturity. This approach holds the potential to improve the quality and consistency of raw botanical ingredients. By providing a more objective and precise measurement of the plant's developmental stage, the method aims to enhance the understanding of plant physiology.
Published in the Journal of Agricultural and Food Chemistry, the research reflects Amway's historical commitment to scientific inquiry in its product development. Although dated, the study highlights the company's early exploration into advanced biological techniques for sourcing and validating natural ingredients.