Amway to Title Sponsor Major League Pickleball's 2026 Regular Season Finale

Direct selling company Amway has announced its title sponsorship for Major League Pickleball's (MLP) 2026 regular season finale event. The MLP Orlando competition, scheduled for July 30-August 2 at the ESPN Wide World of Sports Complex, will feature 12 top teams ahead of the MLP Playoffs.

This sponsorship deepens Amway's investment in health and active living, aligning with the company's focus on "healthspan" – the period of life spent actively and in good health. The company views pickleball's rapid global growth as a fun and accessible way for people to stay active.

The partnership comes as pickleball experiences significant growth in the United States and globally. Florida is identified as a key hub for this expansion, boasting more pickleball courts than any other state. The sport's broad appeal attracts participants across various age groups and skill levels.

"Pickleball has become much more than a sport—it’s a cultural phenomenon that is bringing people together across generations and backgrounds all over the world," said Amway Chief Marketing Officer Melodie Nakhle. "Whether you’re picking up a paddle for the first time or competing at a high level, pickleball welcomes everyone. That spirit of community, staying active, and supporting healthy living aligns naturally with who we are as a company."

Amway, a global direct selling leader, has a history of supporting health and wellness activities and the communities it serves. The company also has an existing relationship with the professional pickleball team, the Orlando Squeeze, through its XS Energy and Sports Nutrition brand. The event is expected to draw athletes, fans, and visitors, contributing to the local economy and reinforcing Central Florida's status as a sporting destination.