Amway's Artistry Serum Receives Packaging Design Award
Amway has been awarded the 2018 IoPP AmeriStar Design Excellence Award for the packaging of its Artistry Signature Select personalized serum.
Amway's Artistry Signature Select personalized serum has been recognized with the 2018 Institute of Packaging Professionals (IoPP) AmeriStar Design Excellence Award. The honor is granted to products that integrate industrial design with complex packaging structures effectively.
The product features a system designed to keep concentrated serum boosters separate from the base serum until the point of use. This mechanism is intended to preserve the stability and potency of the ingredients. The activation process, which involves a manual mix, serves as the core functional innovation behind the packaging design.
As an award recipient, the packaging will now advance to the World Packaging Organization's WorldStar competition later this year. The product is scheduled for exhibition at the upcoming PACK EXPO and will be featured in various industry publications.