Amway's XS Energy Extends Support for US Sports Series
Amway's XS Energy brand is extending its support for the 52 SUPER SERIES sailing events in the USA through 2024. The energy drink brand has also been linked to job creation in Ada, Michigan.
Amway's energy and sports nutrition brand, XS Energy, has announced an extension of its partnership with the 52 SUPER SERIES sailing competitions in the USA for the upcoming year. The sponsorship will cover 2024, reinforcing the brand's presence in high-profile sporting events.
This announcement follows reports indicating that XS Energy has contributed to job creation in Ada, Michigan, near Amway's headquarters. Specific details regarding the number or nature of these positions have not been broadly disclosed.
XS Energy has a history of involvement in various sporting initiatives and events. The company has introduced new product lines, such as a café mocha flavored energy drink to cater to market trends, and has also associated its brand with other events, including music festivals.
The brand aims to support an active lifestyle and provide products for consumers embracing sports and fitness. Amway has operated globally for many years, with XS Energy products available in numerous countries worldwide.