Amy Armstrong appointed Chief Revenue Officer at Publicis Groupe

Publicis Groupe has announced the appointment of Amy Armstrong as its Chief Revenue Officer. Armstrong will assume her new role on March 1st, overseeing the integration of sales organizations across the Connected Media businesses, including Epsilon, Publicis Media, and PMX. The initiative aims to enhance client growth through a more cohesive sales strategy.

Based in New York, Armstrong will report to Dave Penski, a member of the Groupe's executive committee. She will also join both the global and U.S. Management Committees. Her primary focus will be refining the go-to-market strategy for Connected Media entities by leveraging the Groupe's data-driven media ecosystem. Armstrong is tasked with unifying internal sales and marketing teams and developing new commercial models to deliver increased value and transparency to clients.

Armstrong previously served as Director of Global Customer Development at Amazon Ads and was CEO of Initiative at IPG Mediabrands. She brings extensive experience in developing digital media solutions for major brands and agencies.

"We couldn't be happier to have Amy join the team," said Dave Penski, CEO Connected Media. "Her leadership, drive, and unparalleled knowledge of the global media, commerce, and marketing landscape will be invaluable as we further accelerate connecting paid, owned, and shared media within a single platform, powered by best-in-class data."

Publicis Groupe is a global leader in communications, operating across consulting and execution, and combining marketing transformation with digital business transformation. The company has a presence in over 100 countries and employs approximately 114,000 professionals.