Ananda Chakravarty Appointed Research VP at IDC Retail Insights

Ananda Chakravarty has been appointed Research Vice President at IDC Retail Insights. He will lead the Retail Merchandising, Marketing, Analytics & Media Monetization practice. His research covers in-store and retail merchandising, digital tools, artificial intelligence, generative AI, intelligent planning, retail marketing, and retail media monetization. This includes the application of data and data analytics for retail decision-making in areas such as pricing and merchandising.

Chakravarty brings over two decades of experience across the retail sector. He has held strategic roles in product management at Staples and Talbots, served as an executive at retail technology vendors Oracle Retail and Diebold Nixdorf, and worked as an analyst for an IDC competitor. His digital career began at Monster.com, and he also contributed to innovation at The Hartford.

Board is a software company offering an Executive Planning platform designed to integrate business intelligence and planning. The platform aims to improve decision-making and operational efficiency for its global clientele across various industries.

This appointment highlights IDC's commitment to deepening its expertise in the retail sector and providing valuable insights to its clients. IDC is a leading firm in technology-focused market research and advisory services.