Anmasa raises ₹30 Cr to expand grocery operations

Indian D2C grocery startup Anmasa has raised ₹30 Cr ($3.1 Mn) in its seed funding round, led by new investor Fireside Ventures with participation from existing backer Blume Ventures and undisclosed angel investors.

The startup has raised a total of ₹47.5 Cr to date and plans to deploy the new capital to enter new cities, open more stores and manufacturing hubs, and strengthen its technology infrastructure and leadership teams. A portion of the funds will also be allocated to product personalization.

Anmasa currently processes approximately 700-800 online orders daily, reporting a nearly 50% repeat customer rate within a 90-day period. The company claims its revenue has grown 23-fold over the past 12 months, with around 70% of its D2C revenue coming from repeat customers.

The company focuses on producing and selling minimally processed staples and pantry products. Anmasa employs a hyperlocal micro-manufacturing model, processing goods closer to consumers after an order is placed. Its physical outlets also serve as customer acquisition points.