AnyMind Group to Optimize Ad Revenue for ABI Games Studio
AnyMind Group has partnered with Vietnamese mobile game publisher ABI Games Studio to enhance ad revenue through its AnyManager platform. The collaboration aims to optimize monetization strategies for ABI's portfolio of mobile games.
AnyMind Group will provide advertising monetization and optimization solutions to ABI Games Studio, a prominent mobile game publisher in Vietnam and Southeast Asia. The partnership, announced on December 19, 2023, focuses on leveraging AnyMind's technology to increase ad revenue from ABI's mobile game titles.
ABI Games Studio, part of OneSoft Corporation, is recognized for its significant download numbers and consistent presence in top mobile game charts. The studio's most successful title, 'Galaxy Attack: Alien Shooter,' has garnered nearly 100 million downloads globally.
Through AnyMind's AnyManager platform and its SDK, ABI Games Studio will gain access to tools for optimizing advertising demand and pricing. Initial results from this collaboration have shown a reported 10% increase in overall revenue for the studio, with specific games seeing substantial revenue growth and improved average revenue per daily active user (ARPDAU).
The agreement includes in-depth assessments and strategic recommendations from AnyMind Group to refine ABI's pricing structures. This development follows AnyMind Group's recent expansion into user acquisition capabilities for app publishers, further solidifying its role in the mobile gaming ecosystem.