AnyMind to integrate Alibaba AI into Asia live commerce
Singapore-based AnyMind Group has partnered with Alibaba Cloud to integrate the company's Qwen AI models into its AnyLive live commerce platform. The move aims to enhance AI avatar responses to shopper queries across Asia.
AnyMind Group, a business-process-as-a-service company based in Singapore, has entered into an agreement with Alibaba Cloud.
The partnership will integrate Qwen, a family of large language and multimodal AI models developed by Alibaba, into AnyLive, AnyMind's AI-powered live commerce platform. This integration aims to improve how AI avatars respond to shopper questions across Asia.
The integration is designed to enhance the platform's ability to interpret customer intent, including ambiguous or conversational queries, and generate more natural and relevant replies in Asian languages during livestreams. The companies stated that the goal is to improve language fluency, the use of honorifics, and the AI avatars' understanding of local cultural nuances.
Financial terms of the agreement and a specific launch timeline were not disclosed by either company. AnyMind Group focuses on providing services for marketing, e-commerce, and digital transformation.