Apple AirTag price drops to all-time low
Apple's second-generation AirTag is now available for $23 at major retailers, marking the lowest price point for the device to date.
Retailers including Amazon and Walmart have reduced the price of the second-generation Apple AirTag to $23. This $6 discount represents the lowest price recorded for the consumer Bluetooth tracker since its release.
The second-generation model features an ultra-wideband chip for precise location tracking, enabling users to find items through directional cues on iPhones and compatible Apple Watch models. The device includes functionality for sharing location data with up to five individuals and integrates with specific airline systems to assist in locating misplaced luggage. It is powered by a standard, user-replaceable CR2032 battery rated for over one year of use.
The price adjustment precedes the high-volume holiday travel season. Apple continues to position the device as a core accessory within its hardware ecosystem, emphasizing deep integration with iOS and watchOS to differentiate it from third-party Bluetooth tracking alternatives.