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Apple and Amazon introduce new smart display models

Apple and Amazon have launched new smart displays aimed at revitalizing the stagnant home hub market segment.

30 October 2026
Apple and Amazon introduce new smart display models

Apple and Amazon are attempting to redefine the smart display market with the introduction of new hardware. Apple has debuted the HomeView, priced at $299, while Amazon has launched the Echo Show 16, a $499.99 overhaul of its existing smart display line.

Historically, the category has struggled with underpowered hardware and limited utility. The new models aim to address these shortcomings by functioning more as central family hubs rather than single-purpose speakers with attached screens. This transition marks a significant pivot for both manufacturers as they compete for dominance in home automation.

While early assessments suggest improved hardware capabilities, the market's response remains to be seen. The success of these devices will depend on their ability to offer a seamless user experience that justifies their premium price points compared to previous, less functional iterations.

Original source: theverge.com