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Apple Increases iPhone Prices by $100 Across New and Older Models

Apple has raised prices on its latest iPhone 18 Pro and Pro Max models by $100, with starting prices now at $1,199 and $1,299 respectively. Older iPhone models also saw a $100 price increase.

9 September 2026
Apple Increases iPhone Prices by $100 Across New and Older Models

Apple has announced its latest iPhone lineup, the iPhone 18 Pro and Pro Max, with significantly higher price tags. The Pro model will now start at $1,199, and the Pro Max at $1,299, marking a $100 increase over their predecessors.

This price hike extends to older iPhone models as well, which have also been subject to a $100 increase. This means consumers looking to purchase any new iPhone will face a higher cost compared to previous generations.

The trend of rising smartphone prices is not unique to Apple. Both Google and Samsung have implemented similar price increases for their recently launched flagship devices. Google's Pixel 11 starts at $899, up from $799 for the Pixel 10, and Samsung's Galaxy Z Fold 8 Ultra launched at $2,099, an increase from its predecessor.

These widespread price adjustments in the smartphone market suggest a broader industry trend, potentially driven by increased component costs and supply chain challenges. Consumers are likely to face higher prices for mobile devices across the board.

Original source: theverge.com