Apple Increases Prices for Apple TV+ and Apple One Subscriptions
Apple has raised the monthly subscription price for Apple TV+ by $2, bringing it to $15. Annual subscriptions will also see a 20 percent increase, rising from $99 to $119.
Apple has implemented a price increase for its Apple TV+ streaming service and Apple One bundles. The monthly subscription cost for Apple TV+ has risen by $2 to $15. Additionally, the annual subscription price has been adjusted upwards by 20 percent, from $99 to $119.
Existing subscribers will be notified one month in advance before the new pricing takes effect, according to Variety.
This marks the latest adjustment in Apple TV+ pricing, following a notable increase in August 2025 when monthly prices rose from $10 to $13. Previous price hikes also occurred in October 2023 and October 2022. The service, initially launched as Apple TV+ in 2019, began at a monthly cost of $5.