Apple mandates 18+ age rating for dating and AI companion apps
Apple is updating its App Store policies to require an 18+ rating for apps offering dating features or AI-driven romantic interactions, effective November 16.
Apple has announced new App Store requirements that mandate an 18+ age rating for any application offering dating services or AI companions that facilitate sexual or romantic content. The policy shift, communicated to developers this week, aims to curb access to these features for minors.
The update carries significant implications for the AI companion market, including platforms like Character.AI and Replika, which have seen rapid growth among younger users. Developers must now update their content descriptors to ensure accurate age ratings by November 16. Additionally, Apple will require apps to disclose if they share a user's real-time location with third parties.
This move aligns with Apple's ongoing efforts to enhance safety and age verification across its ecosystem. By standardizing these ratings, the company intends to provide more transparency regarding app functionality amidst increasing scrutiny over digital safety for younger demographics.