Apple Q4 revenue reaches $114.5 billion amid iPhone price hikes
Apple posted record revenue for its fiscal fourth quarter of 2026, driven by higher iPhone Pro pricing despite a slight dip in global shipment volumes.
Apple reported $114.5 billion in revenue for the fourth quarter of 2026, a 12% increase year-over-year. This marks the fifth consecutive quarter the company has surpassed the $100 billion revenue milestone.
Revenue for the iPhone division climbed 17% to over $500 billion, even as global unit shipments saw a 1% decline. Research from Counterpoint indicates that the average wholesale selling price for iPhones crossed the $1,000 threshold for the first time, as Apple successfully passed increased memory costs to consumers. High-end demand remained resilient, particularly in China, where iPhone 18 Pro sales rose 29% in the first three weeks.
The company also entered the foldable market with the launch of the iPhone Duo. While the device faces production constraints and minor technical reports, analysts estimate shipments will reach 6 million units in 2026. Apple's strategy prioritizes high-value products over pure volume in a market currently constrained by rising component costs.