Apple Reportedly Exploring Screenless Wearable Device
Apple is reportedly developing prototypes for a screenless health and fitness tracker, aiming to compete with brands like Oura and Whoop with a potential launch by 2028.
Apple, the world's second-most-valuable company, is reportedly exploring new avenues in the wearable technology market. The tech giant is investigating screenless wearable devices, signaling an intent to challenge established players such as Oura and Whoop in the health and fitness tracking sector.
Bloomberg reported that Apple is currently in the process of creating prototypes for these screenless devices. This initiative is part of a broader strategy to expand beyond its dominant position in the smartwatch market. The company has been exploring the concept of a screenless wearable for several months.
Sources familiar with the matter indicate that the project has executive support, but Apple has not yet committed to a product launch. If pursued, the device could potentially debut as early as 2028. The effort is described as a preliminary technology investigation.
Apple currently holds a significant share of the global smartwatch market, estimated between 20% and 23%. The development of a screenless tracker would represent a strategic move to diversify its wearable offerings and capture a segment of the market focused on minimalist, sensor-driven health monitoring.