Apple Reportedly Planning Smart Home Hub Launch with ADT Partnership
Apple has invited media to New York on October 13 for a "Welcome home" event, where its first smart home hub is expected to be unveiled. Reports suggest a potential partnership with home security firm ADT.
Apple is reportedly set to unveil its first smart home hub at a "Welcome home" event in New York on October 13. Concurrent reports indicate a potential new partnership with ADT, the largest home security company in the United States.
Evidence for the collaboration includes ADT's recent hiring of technicians for roles involving installations and high levels of secrecy, a hallmark of Apple projects. Some new hires reportedly received iPhones for their work, unlike other technicians who use Android devices, suggesting a closer integration with Apple's ecosystem.
The timing aligns with previous reports of delays in the smart home hub's release. It is speculated that ADT technicians might offer professional installation services for the hub and associated accessories, enhancing the user experience for Apple's new product.
While the full extent of the Apple-ADT collaboration, particularly regarding home security monitoring, remains unclear, Apple is also developing a privacy-focused home security camera and automation device. ADT's previous home security partnership with Google is reportedly ending, paving the way for this potential new venture with Apple.