Apple reports 17 percent revenue increase in iPhone segment for fourth quarter
Apple generated $57.58 billion in iPhone revenue during its fourth quarter, exceeding previous year results despite a shift in the standard product cycle.
Apple posted $57.58 billion in iPhone revenue for its fourth quarter, representing a 17 percent year-over-year increase. The growth occurred despite the company bypassing a standard iPhone model release during its recent product cycle update.
The revenue climb follows the September launch of the iPhone 18 Pro and Pro Max. Simultaneously, Apple implemented price increases across its existing older models, contributing to the higher earnings figures. The company also announced its first foldable device, the iPhone Duo, though sales data for that model were not included in this report.
The results suggest that higher average selling prices have offset the lack of a mid-tier hardware refresh. As the smartphone market faces saturation, Apple continues to lean on its premium tier strategy to drive financial performance.