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Apple Services Growth Slowed by Gaming Downturn and App Store Changes

Apple reported that its services business growth slowed due to a decline in mobile gaming and changes to the App Store's business model, even as paid subscriptions surpassed 1.5 billion.

30 July 2026
Apple Services Growth Slowed by Gaming Downturn and App Store Changes
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Apple's services revenue growth experienced a slowdown in the recent quarter, attributed to a decline in mobile gaming and modifications to the App Store's business model. These changes include, notably, court-ordered alterations to payment regulations in the U.S.

Despite these headwinds, the company announced it has surpassed 1.5 billion paid subscriptions across its various services. The specific financial figures detailing the extent of the slowdown are expected to be released in the company's upcoming earnings report.

The services segment, which encompasses offerings like the App Store, Apple Music, iCloud, and Apple TV+, has been a significant driver of Apple's overall growth in recent years. Concerns have been raised by industry analysts regarding the impact of decreased gaming popularity and App Store policy shifts on developer revenues and Apple's commission income.

Looking ahead, analysts suggest Apple will need to identify new avenues for growth within its services division, especially as hardware sales face potential market saturation. Expanding its service portfolio and reaching new markets are likely critical factors for sustaining future expansion.

Original source: techcrunch.com