Apple TV Plus subscription price increased again

Apple has increased the monthly subscription price for its Apple TV Plus streaming service to $14.99, up from $12.99, for both new and existing customers. The price change took effect on Friday. The cost of an annual subscription has also risen from $99 to $119.

The company has also adjusted the pricing for its Apple One bundles, which combine Apple TV Plus with other services. The monthly price for Apple One subscriptions now stands at $21.95, an increase from the previous $19.95.

This latest price adjustment represents the fourth time Apple has raised the cost of Apple TV Plus in the past four years. The previous increase occurred approximately one year ago. These hikes come amid heightened competition in the streaming market, with other major players also implementing price adjustments.

Existing subscribers will be notified of the price change prior to their next billing cycle.