Apple unveils new iPhones, possibly first foldable model

Apple is unveiling its latest series of flagship iPhones today, which will anchor its product lineup for the next 12 months. The event is expected to reveal several new products, potentially including the company's first foldable smartphone.

The new iPhone 18 Pro and iPhone 18 Pro Max are expected to feature faster processors, improved cameras, and new color options. Price increases are anticipated, similar to comparable previous models. The most significant addition could be the company's first foldable device, rumored to be called the iPhone Fold, Ultra, or Duo, potentially adopting a passport-like form factor.

The launch is also likely to include new Apple Watch Ultra 4 and Apple Watch Series 12 smartwatches, equipped with a new, faster chipset and more advanced AI capabilities. A new Apple TV streaming box and updated HomePod smart speakers, benefiting from the new Siri-supporting chip, are also anticipated. Speculation includes a new "HomePad" device that blends smart speaker and iPad functionalities to serve as a smart home hub.

The event will also introduce the new iOS 27 operating system and other "27"-series systems, though their major features were showcased earlier. It is possible that home products like the Apple TV and HomePods may be deferred to a later event. The keynote will be delivered for the first time by new CEO John Ternus, whose remarks and strategic direction will be closely watched by industry observers.

The event begins today, September 9, 2026, at 10 a.m. PT and will be live-streamed on Apple's website, YouTube channel, and through the Apple TV app.