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Apple Upgrade Program: What Are the Catches?

Apple has introduced a new Upgrade Program allowing customers to lease select models of iPhones, iPads, Macs, and Watches for a relatively low monthly payment.

29 July 2026
Apple Upgrade Program: What Are the Catches?

Apple has launched its new Upgrade Program, offering customers the ability to lease select models of iPhones, iPads, Macs, and Apple Watches for a manageable monthly fee. The company states that the total cost over the lease term, typically one to three years, will not exceed the device's full retail price, and in some instances, could be hundreds of dollars less.

The program's core structure appears to present a favorable option for consumers. It allows users to make monthly payments and then upgrade to a newer model after a year or more. However, the true value of the program for an individual user hinges on their personal usage habits and upgrade frequency.

For those who consistently upgrade their devices annually, the program could prove financially sensible. By adhering to the terms and regularly updating their hardware, users might find this leasing approach more economical than outright purchasing. Industry analysts are observing how this program impacts consumer electronics purchasing trends and Apple's overall sales strategy.

Original source: theverge.com