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Apple's iPhone and Mac Sales Increase Amid Memory Shortages

Apple reported strong third-quarter earnings, with significant growth in both iPhone and Mac sales. The company's revenue reached $109.4 billion, driven by device sales despite global component shortages.

30 July 2026
Apple's iPhone and Mac Sales Increase Amid Memory Shortages

Apple announced robust third-quarter financial results, indicating substantial growth in sales for both its iPhone and Mac product lines, even as the industry grapples with a global shortage of memory components. The company released its earnings report on Thursday.

During the quarter, iPhone sales climbed 22 percent to $54.25 billion, while Mac sales saw a 29 percent increase, reaching $10.35 billion. These figures contributed to Apple's overall revenue of $109.4 billion.

This performance marks the highest third-quarter revenue for the iPhone, a period traditionally subject to sales dips ahead of new model launches. Apple CEO Tim Cook commented in an interview with CNBC that the increase was largely due to customers upgrading their iPhones throughout the quarter.

The global memory shortage has impacted various device manufacturers, affecting production and delivery timelines. Apple's ability to maintain significant sales growth in this environment suggests strong supply chain management and sustained consumer demand for its products.

Original source: theverge.com