ArabyAds Partners With PubMatic to Expand Digital Advertising Reach in MENA
ArabyAds' ThePubverse platform teams up with PubMatic to enhance digital advertising and consumer engagement across the Middle East and North Africa.
ArabyAds' publisher monetization platform, ThePubverse, announced a partnership with PubMatic, a digital advertising technology company. This collaboration aims to enhance digital advertising capabilities and consumer engagement across the Middle East and North Africa (MENA) region.
The integration provides ArabyAds with access to new demand sources across online, mobile, and connected TV (CTV) channels. ThePubverse will also utilize PubMatic’s omnichannel monetization solutions and user interface, designed to help publishers better manage their inventory and maximize revenue.
Mahmoud Fathy, CEO of ArabyAds, stated that the partnership supports the company's goal of efficient and sustainable business scaling. "PubMatic is a leader in the marketplace with supply path optimization solutions and new advertising innovations, which opens tremendous new revenue opportunities for publishers and buyers," he said.
Amélie Grenier-Bolay, Country Manager for Italy & MENA at PubMatic, commented that the partnership will improve access for brands and buyers to premium local inventory at scale within the MENA region. The collaboration is expected to strengthen both companies' presence in this dynamic market.