Aramore CEO focuses on skin longevity through NAD+ technology

Aramore CEO Melisse Shaban has centered the company's strategy on supporting cellular skin health for the long term, moving away from conventional anti-aging language. The brand focuses on functionality and enduring skin well-being.

Shaban explains that while Aramore products fall under skincare, their primary objective is to deliver NAD+ precursors for overall cellular health and longevity. This approach aligns with growing consumer recognition of cellular health as a key component of comprehensive wellness, expanding beyond diet, exercise, and supplements.

Aramore aims to distinguish itself in the market by emphasizing its products' ability to promote optimal skin function over decades. This strategic shift reflects a broader consumer trend seeking solutions that support skin health and vitality throughout many years.

The new perspective seeks to redefine the beauty industry's narrative from chasing a youthful appearance to fostering deeper, cellular-level skin health and function. Aramore leverages its NAD+ technology to meet this demand with its product line.