Arirang TV Showcases Korean Sports Innovations Globally
Arirang TV is launching "K-Sports Beyond," a global program highlighting the technological prowess and potential of South Korea's sports industry. The initiative aims to support the international expansion of 20 promising Korean sports companies.
Seoul, South Korea – Arirang TV will premiere "K-Sports Beyond" on Thursday, October 15, 2026, a new global program designed to showcase the advanced technologies and potential of South Korea's sports industry. The initiative aims to support the overseas expansion of 20 promising Korean small and medium-sized enterprises in the sports sector.
The program focuses on innovative products leveraging cutting-edge technologies and functional materials. Featured areas include sports safety equipment, recovery solutions, AI-powered motion analysis and health management, smart fitness equipment, taekwondo IT convergence, and screen sports, capitalizing on the global K-culture phenomenon.
"K-Sports Beyond" will feature K-pop idols and international TV personalities experiencing the equipment firsthand, demonstrating the technological capabilities of K-sports to a worldwide audience. Arirang TV plans to broadcast the program in 140 countries, reaching an estimated 169 million households.
The series will explore various segments such as athlete protection, recovery, spatial innovation, ball and golf sports, AI body shape management, fitness equipment, functional materials, community sports, sports IT, and screen golf. The premiere is scheduled for 9 a.m. Korean Standard Time (KST).