Armani beauty launches digital interview series

Armani beauty has debuted a video series titled "The Power of Will." Hosted by digital artist Devon Rodriguez, the program features a collection of interviews focusing on themes of determination and individual identity.

The series features prominent figures such as actor Jonathan Bailey and musician J. Balvin. Through a mix of portraiture and candid dialogue, the guests discuss the personal motivations that have influenced their paths.

Announced in Miami, the project serves as part of the brand’s digital media strategy. The content is distributed through the company’s online platforms to engage its target audience.