Armani beauty launches digital interview series featuring public figures

Armani beauty has unveiled The Power of WILL, a digital content series hosted by artist and storyteller Devon Rodriguez. The series features a collection of interviews that pair portraiture with discussions regarding the career trajectories and personal motivations of its subjects.

The roster of guests includes actor Jonathan Bailey, musician J Balvin, Formula 1 driver Carlos Sainz, and entrepreneur Simon Squibb. The production emphasizes the individual journeys of these figures, moving away from traditional advertising formats toward narrative-driven content.

This release aligns with current industry trends where luxury brands increasingly rely on long-form digital storytelling to maintain engagement with younger demographics. The series is currently available across the brand’s digital and social media channels.