Arrow Tool Group Appoints Chee Min Hong Vice President of Product Management, eCommerce
Arrow Tool Group announced the appointment of Chee Min Hong as Vice President of Product Management, eCommerce & Brand Marketing. Hong brings over 25 years of consumer products experience to the role.
SADDLE BROOK, N.J. – July 10, 2026 – Arrow Tool Group has appointed Chee Min Hong as Vice President of Product Management, eCommerce, and Brand Marketing. In this leadership position, Hong will oversee the company's strategy across these key functions, aiming to drive innovation and enhance Arrow Tool Group's product offerings.
Hong joins Arrow Tool Group with more than 25 years of global leadership experience in product management, marketing, and business development. Throughout his career, he has successfully translated consumer insights into award-winning products and built category-leading brands for companies including MANSCAPED, Philips, and Thomson.
"Chee is a transformational leader with an exceptional track record of building innovative products and developing strong brands," said Roberto Izaguirre, CEO of Arrow Tool Group. "His global experience and strategic vision are invaluable as Arrow Tool Group continues to expand its product portfolio and invest in its brands."
Hong will collaborate with GreatStar's global product development teams to advance Arrow Tool Group's innovation roadmap and bring consumer-focused products to market. He has held prior leadership roles at several globally recognized companies.