Art Basel and UBS Survey Names Gen Z Highest-Spending Generation
The 2026 Art Basel and UBS Survey of Global Collecting identifies Generation Z as the highest-spending demographic in art acquisition. The report examines how high-net-worth collectors build their collections.
The 2026 Art Basel and UBS Survey of Global Collecting has identified Generation Z as the generation that spends the most on art. The annual survey details how collectors with significant wealth begin building their art portfolios.
The research highlights increased purchasing activity among younger generations within the art market. It also explores evolving perspectives on privacy and the growing reliance on digital and AI-enabled tools for researching and acquiring art.
Art Basel and UBS collaborate on this comprehensive survey to analyze global art collecting trends. The findings provide insights into the market's development and the changing behaviors of collectors worldwide.
Family influence is noted as a significant factor in forming art collections. Furthermore, the use of digital platforms and artificial intelligence is reported to streamline the discovery and analysis of art, potentially engaging a new wave of younger collectors.