Artist LeiKiè Releases Music Video Revealing Video Game
Italian artist LeiKiè has released a new music video, "I Play PAPmusic Game", serving as the second chapter in the reveal of a video game titled "PAPgame". The game is inspired by the earlier animated film PAPmusic – Animation for Fashion.
Italian artist LeiKiè released a new single and music video on July 16, 2026, titled "I Play PAPmusic Game". The release confirms that "PAPgame" is a video game, drawing inspiration from the previously released animated film "PAPmusic – Animation for Fashion".
The music video marks the second installment in the project's rollout for "PAPgame". The initial musical component, "BREAKING PAPnews", garnered over 20 million social media views, indicating international interest in the expanding "PAPworld". Following this, speculation arose regarding the game's format, with the new music video providing the first concrete clue.
Departing from traditional game reveals, the "PAPgame" narrative unfolds through music and music videos. The video for "I Play PAPmusic Game", directed by LeiKiè, blends poetic black-and-white sequences, inspired by the character Pierrot, with dynamic gameplay footage. This method expands the narrative universe of "PAPworld" through music.
Filmed in Milan's Piazza Duomo, "I Play PAPmusic Game" introduces characters, environments, and elements from the game world. The video emphasizes the game's positive and participatory nature, where encounters transform into dance and humor rather than violence. This offers a first glimpse into the game, with future music videos set to reveal further details ahead of the official launch.