Artprice by Artmarket defines stance on AI in creative sectors

Artprice by Artmarket has released a position statement concerning the role of artificial intelligence in creative output. The company advocates for the primacy of human authorship, cautioning against the risks that fully automated content generation poses to intellectual property rights and creative expression.

This move comes as the publishing and art sectors struggle to establish industry standards regarding the use of AI in professional work and award submissions. Artprice seeks to clarify the distinction between technical assistance and the substitution of human-led creative labor.

The firm notes that the authenticity of the creative process remains a primary driver of market value in the global art sector. Artprice continues to monitor how the proliferation of AI tools impacts international copyright laws and the valuation of creative assets.