Arvato Financial Solutions rebranded as Riverty

Arvato Financial Solutions has officially transitioned to its new name and brand, Riverty, the company announced Tuesday. This rebranding represents a strategic move to strengthen the company's position as a provider of digital and consumer-centric financial services across Europe.

The new identity, Riverty, aims to better reflect the company's comprehensive offerings in payment solutions, financial services, and debt management. According to the company, this change is a natural progression in its development and its commitment to providing integrated solutions for e-commerce merchants and consumers.

Riverty's objective is to simplify and enhance payment experiences for both business clients and individual consumers. Services include 'buy now, pay later' options, invoice-based payments, and flexible payment schedules. With this rebranding, the company is increasing its investment in technological advancements and improving customer experience.

The company will continue to operate under its parent entity, Arvato Systems. Riverty has stated that the name change will not affect the availability of its services or existing contractual terms. The rebranding is intended to clarify the company's identity and its role in the rapidly evolving financial technology landscape.