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ASF Launches Nicotine Pouch Brand 'LOOP' in South Africa

Nicotine pouch manufacturer ASF has launched its new brand, LOOP, in South Africa. The product will be available in Johannesburg and Cape Town, with plans for broader distribution across the country.

3 August 2026
ASF Launches Nicotine Pouch Brand 'LOOP' in South Africa

ASF, a manufacturer of nicotine pouches, has introduced its new brand, LOOP, to the South African market. The initial launch will focus on key metropolitan areas, including Johannesburg and Cape Town.

The company intends to expand the availability of LOOP across the entirety of South Africa. This move signifies ASF's ongoing efforts to increase its presence in African markets.

ASF specializes in the production of both nicotine-containing and nicotine-free pouches. The introduction of the LOOP brand is part of its strategy to offer consumers new product choices.

Further details regarding the product's distribution and timeline for nationwide availability are expected to be announced.

Original source: prnewswire.com