ASICS issues conservation warning for movement as new research reveals people are moving less

SPORTswear company ASICS has issued a global warning regarding declining physical activity levels, comparing it to a conservation alert. The company's new research reveals that individuals report spending 86% of their waking day without moving, highlighting a significant shift in human behavior.

To address this issue, ASICS has released a short film titled "Human Nature," narrated by actress Sigourney Weaver. The documentary explores how modern living environments are altering people's movement patterns. Key findings from the accompanying research show that 53% of adults are currently failing to meet recommended physical activity guidelines. This figure is projected to increase to 56% by 2035, representing approximately 2.3 billion adults across the surveyed nations.

The research, which surveyed 34,000 individuals in 31 countries, has led to the development of the world's first "Movement Conservation Status." This classification system categorizes movement levels as active, at risk, or endangered. Alarmingly, nearly a quarter of people (23%) fall into the endangered category, engaging in less than 30 minutes of exercise weekly. The study also links reduced movement to lower mental well-being, with endangered individuals reporting significantly poorer "State of Mind" scores compared to active ones.

The findings suggest that modern conveniences are actively designed to reduce physical exertion in daily life. Approximately 64% of people find it easy to spend an entire day with minimal movement due to contemporary comforts. Technological advancements further accelerate this trend, with more individuals completing errands online rather than in person. ASICS, however, emphasizes that even a brief 15-minute period of movement can contribute to an improved mental state.