ASICS Issues World's First 'Movement Conservation' Warning
ASICS has issued the world's first 'Movement Conservation' warning following new research revealing people spend 86% of their waking hours immobile. The company also launched a short film narrated by Sigourney Weaver.
Sportswear brand ASICS has issued a global 'Movement Conservation' warning after new research indicates that people spend an average of 86 percent of their waking hours immobile. The warning comes ahead of World Mental Health Day.
To draw attention to this trend, ASICS has released "Human Nature," a new nature-inspired short film narrated by award-winning actress Sigourney Weaver. The film turns the camera onto humans, illustrating how modern living spaces are silently changing the way people move.
The extensive global study, involving 34,000 people across 31 countries, found that over half of adults (53%) are not meeting recommended physical activity levels. ASICS, in collaboration with experts, developed the world's first 'Movement Conservation Status' system. This system classifies movement levels as 'active,' 'at risk,' or 'in danger,' drawing inspiration from conservation principles.
The findings show that nearly one in four people (23%) are classified as 'in danger,' engaging in less than 30 minutes of exercise per week. By 2035, the proportion of adults classified as 'at risk' or 'in danger' is projected to rise to 56 percent, equating to an estimated 2.3 billion adults across the surveyed countries.
Research highlights a direct link between movement levels and mental state. Those classified as 'in danger' reported significantly lower Mental Health Scores compared to 'active' individuals. Just 15 minutes of movement has been shown to positively impact mood and well-being.