ASSA ABLOY updates its visual identity

ASSA ABLOY, a global company specializing in access solutions, has introduced an updated visual identity. The new, unified visual language is designed to clarify and strengthen how the company presents itself to its customers as one ASSA ABLOY.

The update is described as a natural evolution of the brand, built upon the company's strengths as a global leader in access solutions. The iconic blue color has been reinforced, and the visual design has been modernized to meet current needs and future opportunities with a digital-first mindset.

ASSA ABLOY is known for its extensive range of mechanical and electronic locking solutions and security systems. The company aims to enhance brand recognition and consistency across various markets and platforms with its new visual identity.

The refreshed identity will be implemented across all company communications and materials. ASSA ABLOY continues to focus on product development and security solutions worldwide.