Associations Focus on Data, AI, and Revenue Streams in 2026 Benchmarking Report
The 2026 Association Benchmarking Report by Naylor Association Solutions indicates a significant shift as associations increasingly prioritize data utilization and artificial intelligence. Revenue streams are diversifying, and staffing pressures appear to be easing.
Naylor Association Solutions, in collaboration with Association Adviser, has released its 2026 Association Benchmarking Report, highlighting key trends in how associations are operating. The findings reveal a marked increase in organizations' intentionality regarding their use of data and artificial intelligence (AI).
A primary takeaway is the near tripling of AI adoption among associations. This suggests a growing recognition of AI's potential to enhance operational efficiency, personalize member engagement, and improve overall service delivery. Concurrently, associations are actively pursuing diversification of their revenue streams, moving beyond traditional membership dues to establish more resilient financial models.
The report also points to a potential easing of staffing pressures within the sector. While challenges may persist, this trend could allow associations to reallocate resources towards strategic growth and innovation initiatives rather than solely focusing on recruitment and retention.
These developments signal a strategic evolution for associations, as they adapt to a changing landscape by leveraging technology and broadening their financial strategies to ensure long-term sustainability and impact.