AstaReal AB Reports Increased Demand for Astaxanthin in Benelux
One year after Lithos Ingredients became the exclusive distributor for AstaReal AB in the Benelux region, demand for natural astaxanthin is reportedly increasing. The company notes both new customer acquisitions and expanded volumes from existing clients.
Swedish company AstaReal AB is reporting a significant increase in demand for its natural astaxanthin within the Benelux countries. This growth has accelerated since Lithos Ingredients, a Dutch firm, took on the role of exclusive distributor for the region a year ago.
The collaboration between AstaReal and Lithos Ingredients has led to a rise in both new customer acquisitions and increased order volumes from existing clients within the dietary supplement sector. The companies indicate that several new customer projects are currently in development, with commercialization anticipated in 2026.
Interest in astaxanthin in the Benelux market has particularly focused on applications related to eye health, women's wellness, longevity, and healthy aging. Iris Sandifort, Business Unit Manager at Lithos Ingredients, expressed optimism about the continued growth potential for natural astaxanthin in these areas.
The market is increasingly prioritizing ingredients with robust scientific backing and clear health positioning over purely cost-driven choices. AstaReal AB highlights that its astaxanthin is recognized for its quality, stability, and traceability, appealing to brands seeking premium ingredients with a strong scientific foundation.