Audi e-tron GT: Special Editions Offer Personalization Options

Audi is now offering specially configured versions of its e-tron GT electric vehicle, allowing customers to personalize the car through the Audi exclusive customization program. This program, in place since 1995, provides expanded options for both the exterior and interior design.

Customers can choose from an extensive palette of colors, including special Audi exclusive finishes and colors sourced from other Audi models. The interior offers a selection of eight main finishes and three accent colors, such as Alaska Blue, Iguana Green, and Calendula Yellow. These customization options have been available for Audi models for decades, dating back to the early Office packages for the first-generation Audi A8.

The Audi exclusive studios, located at the Audi Forum in Ingolstadt and Neckarsulm, provide customers with personalized consultations and the opportunity to experience various customization options firsthand. The Audi exclusive customizer tool, introduced in 2022, presents 3D renderings of thousands of color combinations, illustrating the extensive personalization possibilities.

Customers who utilize Audi exclusive typically value autonomy, luxury, and high-quality materials. Previously, the Audi R8 was the most frequently customized model, with approximately one in five vehicles featuring an Audi exclusive interior. An example of this personalization is racer Jacques Villeneuve's Audi RS 6 Avant, which features a unique design inspired by his helmet.