Audi F1 Team Names Visit Qatar as Principal Partner
The future Audi Formula 1 team has announced Visit Qatar as a principal partner, starting with the team's entry into the championship in 2026.
The Audi Formula 1 team has secured Visit Qatar as a principal partner, ahead of its official debut in the FIA Formula 1 World Championship in 2026. The agreement aims to showcase Qatar's hospitality and tourism offerings to a global Formula 1 audience.
Through this collaboration, Visit Qatar will introduce fans to the country's blend of culture, tradition, and modernity. The Visit Qatar brand will gain significant visibility across the Formula 1 season, extending beyond individual race weekends.
Qatar has increasingly become a hub for global sports and tourism, hosting events such as the Formula 1 Qatar Grand Prix and the FIFA World Cup. This partnership further solidifies the nation's international profile.
The deal provides Audi F1 with a key partnership as it prepares for its highly anticipated entry into the sport. It also reinforces the existing relationship between the Audi F1 project and the Qatar Investment Authority (QIA), highlighting shared interests in performance and strategic growth.